Here at The Atrium, we hosted two interactive roaming Transformers characters, inspired by the popular film franchise on Saturday 10th August.
Both Optimus Prime and Bumblebee characters delighted fans as they roamed inside and outside the centre greeting visitors! The event attracted a crowd of enthusiastic visitors eager to meet and snap a picture with the iconic Autobots.
The activation was planned to launch alongside the town’s annual car show where the surrounding area was filled with over 250 classic and modern high-end cars. The characters aided in driving footfall to not just the centre, but the town’s event too.
Make sure to keep up to date on all upcoming events. Visit here!
